Advertising Services

Advertising Deadlines

Advertising Size Specs

Advertising Prep Specs

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Advertising Materials Specifications

Mechanical Specifications

All Camera-Ready Ads MUST BE DIGITAL, Include All Fonts and Graphics and be in Macintosh Format Only.

We would be happy to provide production services for those who cannot supply Macintosh files.

Printing
Web Offset, Perfect Bound
Trim Size - 8 1/8" x 10 7/8" (Three columns)

Required Materials
LSPC publications are desktop produced and 100% digitized. We prefer QuarkXPress, TIFF or EPS files for all camera-ready ad materials. Files submitted in other software formats will be accepted only with prior approval. To preserve your color integrity, we don’t suggest PDF files, although this is becoming the most common form of submission. Native files must include Macintosh screen AND printer font files, EPS files, TIFF files and other graphic files linked to the document, including imbedded graphics. It is recommended that you use a FlightCheck program or QuarkXPress collect method to gather all files. All electronic ads must come with a Paper Proof AND electronic Color Proof of ad (if more than one color) as it will run. Publisher will not be responsible for poorly constructed ads that do not meet industry standards. Materials will be returned to originator for correction if specifications are outside of the bounds of our correction. Costs associated with correcting camera-ready ads will be passed on to the advertiser.

Camera-Ready Specs:
Digitized computer files are required for ALL advertising materials. Graphic files must meet 800 dpi minimum/1200 dpi maximum for line art, 400 dpi minimum/600 dpi maximum for all other art. This is especially important when embedding images within PDFs and EPS files. All color graphics MUST be set to CMYK standards with specific color names. We recommend names using color values: i.e. “100c100m25k” instead of “dark red.”

QuarkXPress Typographic Preferences must be set at these values –
Superscript offset: 33%, VScale: 50%, HScale: 50%.
Subscript offset: 0%, VScale: 50%, HScale: 50%.
Small Caps: VScale: 80%, HScale: 80%.
Superior: VScale: 50%, HScale: 50%.
Auto Kern Above: 10 pt.
Flex Space Width: 50%.
Baseline Grid: Increment 12 pt.
Auto Leading: 20%.
DO NOT lock material to the baseline.
A laser proof of material must accompany all computer files.

Tone Density:
Recommended 17-line screen. Camera-ready ads must meet 800 dpi minimum. Black-and-White and two-color screens – Maximum density 200%; second color not to exceed 100%. Second color consists of process ink or a matched PMS ink. PMS ink quoted at additional cost because this adds a fifth color to the printing. Four-color screens – must not exceed 260% total in any given area; maximum density for any one color not to exceed 65%. Rotation: Black, Cyan, Magenta, Yellow.

Color Proof:
A four-color proof is required for all color material. Tear sheets from previous printings or low resolution color laser prints are not recommended.

PDF Files:
Because the magazine is produced as PDF files for printing, it is STRONGLY suggested that you don’t submit ad materials as PDF files OR imbed PDFs within ad materials. Although this is an increasingly popular way of submitting materials, we cannot guarantee the integrity of color or images when converting PDFs for printing. We WILL convert PDF files to our format for printing.

Ad Materials, Artwork, Production and Charges
Deadlinefor Camera-Ready is one week after Ad Reservation Close. Ads to be prepared by publisher are due by one week before Space Deadline.

Ad production:
Advertiser may purchase production services (typesetting/scanning) on ads that are not camera-ready.

Paper Production Materials:
High quality stat or paper output of at least 1,000 dpi. Lo-res 300 and 600 dpi paper outputs, fax and photocopies are not acceptable for logos or photographs.

Proofs of advertising requiring production are provided to advertisers sending complete material at least 5 working days prior to Space Reservation Deadline. Copy received after that date cannot be guaranteed the right of approval or revision. Proof corrections or changes will be billed if they are the responsibility of the advertiser. Changes required for materials submitted as camera-ready from outside souces will be returned to those sources for correction. Every effort will be made to return original materials unless non-return is requested. Publisher is not responsible for materials left unclaimed for more than a year.

Assembly Charge (group page ads):
10% of Space & Color rate with a $30 minimum.

Special requirements, artist consultation and changes made to the ad after production is completed will be charged at a $60 per hour rate with a $10 minimum. Duplicate files and transfers to disk, conversions, revisions, color printer’s proofs, resizing and other special requirements will be billed as Production Charges, if necessary.

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