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The Voice of Lake Superior

We work 24 / 7 / 365 to increase knowledge of and respect for our natural and our economic resources.

Our mission: We will work to be the eyes, ears and voice of Lake Superior and its peoples. Through quality writing, graphics and photography, we strive to surprise, inform and delight our readers.

Advertising Products - Printed Periodicals

Lake Superior Magazine

  • Printed six times per year - bimonthly.
  • In fourth decade of publishing experience.
  • Portrays the unique natural beauty and majesty of Lake Superior and its region.
  • Visit special places, meet talented and interesting people, take an adventure, go back in history and live in the Ideal Northern Home.
  • Celebrate the quality of Lake Superior life.
  • Free Web Links for Space & Listing Advertisers.
  • Special Advertising Sections & Pages.

Lake Superior Travel Guide

  • Estimated 500,000 readers annually.
  • Annually updated - printed each January.
  • The only complete mile-by-mile guide to travel throughout the Lake Superior region.
  • Featured in hotel rooms, retail gift shops, newsstands and sent to each subscriber of Lake Superior Magazine.
  • Free Web Links for Space & Listing Advertisers.
  • Free map listing for All Advertisers. Map inserted in each Travel Guide, plus 250,000 extra are printed and distributed to information centers, hotels, restaurants and retail stores throughout the region. More than 4.5 million in print.

Advertising Deadlines - Periodicals

Issue / Whole Number Edition Reserve
Space by
Camera
Ready by
Mails on
Dec./Jan. 2015 / #200 36-6 9/23/14 9/30/14 11/11/14
2015 Travel Guide / #28 2015TG 10/14/14 11/1/14 1/13/15
Feb./Mar. 2015 / #201 37-1 11/18/14 11/25/14 1/13/15
Apr./May 2015 / #202 37-2 1/20/15 1/27/15 3/17/15
Jun./Jul. 2015 / #203 37-3 3/24/15 3/31/15 5/5/15
Aug./Sep. 2015 / #204 37-4 5/19/15 5/27/15 7/14/15
Oct./Nov. 2015 / #205 37-5 7/21/15 7/28/15 9/15/15
Dec./Jan. 2016 / #206 37-6 9/22/15 9/29/15 11/10/15
2016 Travel Guide / #29 2016TG 10/20/15 11/6/15 1/12/16
Feb./Mar. 2016 / #207 38-1 11/17/15 11/24/15 1/12/16

Subject to change

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Advertising Sizes - Periodical Display

Regular Ad Sizes 
Ad Size Page % Width Height
Picas Inches x Picas Inches
*Full Bleed V 1.0000 50.25 8.375 x 66.75 11.125
Full V 1.0000 42.00 7.000 x 59.00 9.833
2/3 H 0.6667 42.00 7.000 x 44.00 7.333
2/3 V 0.6667 27.50 4.583 x 59.00 9.833
1/2 H 0.5000 42.00 7.000 x 29.00 4.833
1/2 V 0.5000 27.50 4.583 x 44.00 7.333
1/2 FV 0.5000 20.50 3.417 x 59.00 9.833
1/3 H 0.3333 27.50 4.583 x 29.00 4.833
1/3 V 0.3333 13.00 2.167 x 59.00 9.833
1/3 B 0.3333 42.00 7.000 x 19.00 3.313
1/4 FH 0.2500 20.5 3.417 x 29.00 4.833
1/6 H 0.1667 27.50 4.583 x 14.00 2.333
1/6 V 0.1667 13.00 2.167 x 29.00 4.833
1/6 B 0.1667 42.00 7.000 x 9.00 1.500
1/8 FH 0.1250 20.5 3.417 x 14.00 2.333
1/12 H 0.0833 13.00 2.167 x 14.00 2.333

H = Horizontal
V = Vertical
FV & FH = Special Format Page Option with prior approval
B = Banner (prior approval needed, limited to certain sections only)
* = Full Bleed live matter should be kept within Full Page specs
Some ad size combinations may require page position charges and/or restrictions

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Marketplace Ad Sizes (topped by classification header)**
Ad Size Page % Width Height
Picas Inches x Picas Inches
Full V 1.0000 42.00 7.000 x 58.00 9.667
2/3 V 0.6667 27.50 4.583 x 58.00 9.667
1/2 H 0.5000 42.00 7.000 x 28.00 4.667
1/3 H 0.3333 27.50 4.583 x 28.00 4.667
1/3 V 0.3333 13.00 2.167 x 58.00 9.667
1/6 V 0.1667 13.00 2.167 x 28.00 4.667
1/12 H 0.0833 13.00 2.167 x 13.00 2.167
**10% charge to resize standard size display ads for Marketplace sizing

V = Vertical
H = Horizontal

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Group Page Ad Sizes
Ad Size Page % Width Height
Picas Inches x Picas Inches
Full V 1.0000 42.00 7.000 x 59.00 9.833
2/3 H 0.6667 42.00 7.000 x 44.00 7.333
2/3 V 0.6667 27.50 4.583 x 59.00 9.833
1/2 H 0.5000 42.00 7.000 x 29.00 4.833
1/2 V 0.5000 27.50 4.583 x 44.00 7.333
1/4 H 0.2500 20.50 3.417 x 29.00 4.833
1/3 H 0.3333 27.50 4.583 x 29.00 4.833
1/3 V 0.3333 13.00 2.167 x 59.00 9.833
†1/8 H 0.2500 20.50 3.417 x 14.00 2.333
1/6 H 0.1667 27.50 4.583 x 14.00 2.333
1/6 V 0.1667 13.00 2.167 x 29.00 4.833
1/12 H 0.0833 13.00 2.167 x 14.00 2.333
1/16 H 0.0625 20.50 3.417 x 6.50 1.083
†Special Combined Page Option with prior approval

Advertising Material Specifications - Periodicals

Mechanical Specifications

All Camera-Ready Ads MUST BE DIGITAL, Include All Fonts and Graphics and be in Macintosh Format Only.

Color Options Format Applications Disk Proof
2 Color Process
3 Color Process
4 Color Process
5th color PMS
by estimate only

Macintosh
Only
QuarkXPress
InDesign
Photoshop EPS/Tiff
Illustrator EPS
Freehand EPS*
PDF
*include native files

CD
DVD
Email: 8 MB or less*
FTP Transfer*
*mail laser proof

B/W Laser Proof
  - Plus -
Color Proof
Rainbow
Iris
Tectronix
Kodak
600 dpi color laser

These instructions are available in printed form on our rate card.

We would be happy to provide production services for those who cannot supply Macintosh files.

Printing
Web Offset, Perfect Bound
Trim Size - 8 1/8" x 10 7/8" (Three columns)

Required Materials
LSPC publications are desktop produced and 100% digitized. We prefer QuarkXPress, InDesign, TIFF or EPS files for all camera-ready ad materials. Files submitted in other software formats will be accepted only with prior approval. To preserve your color integrity, we don’t suggest PDF files, although this has become the most common form of submission. Native files must include Macintosh screen AND printer font files, EPS files, TIFF files and other graphic files linked to the document, including imbedded graphics. It is recommended that you use a FlightCheck program or QuarkXPress collect method to gather all files. All electronic ads must come with a Paper Proof, and a recommended electronic Color Proof of ad (if more than one color), as it will run. Publisher will not be responsible for poorly constructed ads that do not meet industry standards. Materials will be returned to originator for correction if specifications are outside of the bounds of our correction. Costs associated with correcting camera-ready ads may be passed on to the advertiser.

Camera-Ready Specs:
Digitized computer files are required for ALL advertising materials. Graphic files must meet 800 dpi minimum/1200 dpi maximum for line art, 400 dpi minimum/600 dpi maximum for all other art. This is especially important when embedding images within PDFs and EPS files. All color graphics MUST be set to CMYK standards with specific color names. We recommend names using color values: i.e. “100c100m25k” instead of “dark red.”

QuarkXPress Typographic Preferences must be set at these values –
Superscript offset: 33%, VScale: 50%, HScale: 50%.
Subscript offset: 0%, VScale: 50%, HScale: 50%.
Small Caps: VScale: 80%, HScale: 80%.
Superior: VScale: 50%, HScale: 50%.
Auto Kern Above: 10 pt.
Flex Space Width: 50%.
Baseline Grid: Increment 12 pt.
Auto Leading: 20%.
DO NOT lock material to the baseline.
A laser proof of material must accompany all computer files.

Tone Density:
Recommended 175-line screen. Camera-ready ads must meet 800 dpi minimum. Black-and-White and two-color screens – Maximum density 200%; second color not to exceed 100%. Second color consists of process ink or a matched PMS ink. PMS ink quoted at additional cost because this adds a fifth color to the printing. Four-color screens – must not exceed 260% total in any given area; maximum density for any one color not to exceed 65%. Rotation: Black, Cyan, Magenta, Yellow.

Color Proof:
A four-color proof is requested for all color material. Tear sheets from previous printings or low resolution color laser prints are not recommended.

PDF Files:
Because the magazine is produced as PDF files for printing, it is STRONGLY suggested that you don’t submit ad materials as PDF files OR imbed PDFs within ad materials. Although this is an increasingly popular way of submitting materials, we cannot guarantee the integrity of color or images when converting PDFs for printing. We WILL convert PDF files to our format for printing.

Ad Materials, Artwork, Production and Charges
Deadline for Camera-Ready is generally one week after Ad Reservation Close. Ads to be prepared by publisher are due by one week before Space Deadline.

Ad production:
Advertiser may purchase production services (typesetting/scanning) on ads that are not camera-ready.

Paper Production Materials:
High quality stat or paper output of at least 1,000 dpi. Lo-res 300 and 600 dpi paper outputs, fax and photocopies are not acceptable for logos or photographs.

Proofs of advertising requiring production are provided to advertisers sending complete material at least 5 working days prior to Space Reservation Deadline. Copy received after that date cannot be guaranteed the right of approval or revision. Proof corrections or changes may be billed if they are the responsibility of the advertiser. Changes required for materials submitted as camera-ready from outside sources will be returned to those sources for correction. Every effort will be made to return original physical materials unless non-return is requested. Publisher is not responsible for materials left unclaimed for more than a year.

Assembly Charge (group page ads):
10% of Space & Color rate with a $30 minimum.

Special requirements, artist consultation and changes made to the ad after production is completed will be charged at a $60 per hour rate with a $10 minimum. Duplicate files and transfers to disk, conversions, revisions, color printer’s proofs, resizing and other special requirements may be billed as Production Charges, if necessary.

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 Advertising Special Pages - Periodicals

Lake Superior Magazine and Lake Superior Travel Guide feature a Lake Superior Directory of Special Emphasis Advertising, by category, in every issue. The Lake Superior Directory listings are positioned in the back pages of the magazine, at the end of travel zones in the Travel Guide or in the special advertising sections. We also have Special Advertising Sections and ad groupings for categories of advertisers.

Country Inns & Bed-and-Breakfast Inns, Farm, Garden & Greenhouses, Campgrounds and Golf Courses are each featured a minimum of four times a year. All have a 7-time option. Artists & Art Galleries, Events & Happenings and Destination Travel pages are featured in all issues. Additional categories can be created. Organizations can create a 30-word listing with color picture or logo that are displayed with others devoted to the category on a full page or more. These Directory listings are relatively inexpensive, and all have an Online option. Special category pages can also be created for communities or specific groups. Departments can also feature focused stories, perfect for advertising, such as our annual Wedding story (February/March) or Education Emphasis (February/March & August/September).

You can download a form that explains and demonstrates the Directory listings, provides an application form for specific categories and gives you the pricing for both the printed product and Online option. Select the General Directory form if you'd like to create your own category or select from multiple categories.

Lake Superior Made is an advertising feature in select issues of Lake Superior Magazine and Lake Superior Travel Guide, emphasizing locally made products that deserve wider marketing.

The Lake Superior Marketplace appears in every issue of Lake Superior Magazine and the Lake Superior Travel Guide, positioned in the back pages. Listing-style, Pre-formatted full-color Display Ads and Regular Display Ads can be placed within the Marketplace pages. Marketplace Listings are unformatted, include a classification header and are available on a total-inch basis and can include color line graphics or pictures. Frequency discounts are available for multiple listing insertions contracted for at the same time. Listing frequency is not applicable to display frequency nor vice versa. Listing ads must be paid in advance.

Category Ads Appears in Issues Form
The Directory Travel Guide & 3 Issues or more of choice Directory
Artists & Art Galleries Travel Guide & 3 Issues or more of choice Art Gallery
Campgrounds Travel Guide & Apr./May Jun./Jul. Aug./Sep. Campgrounds
Country Inns and B&Bs Travel Guide & Apr./May Aug./Sep. Oct./Nov. B&Bs
Destination Travel Travel Guide & 3 Issues or more of choice Travel
Events & Happenings Travel Guide & 3 Issues or more of choice Events
Farm, Garden, Greenhouses Travel Guide & Apr./May Jun./Jul. Aug./Sep. Farm/Garden
Golf Courses Travel Guide & Apr./May Jun./Jul. Aug./Sep. Golf Courses
Lake Superior Made Selected issues of LSM and Travel Guide LS Made
Marketplace Display All regular issues of LSM and Travel Guide Mktplc Display
Marketplace Realty Display All regular issues of LSM and Travel Guide MktplcRE Display
Marketplace Listings All regular issues of LSM and Travel Guide Marketplace
 
Story Emphasis Appears in Issues Download Info
Ideal Northern Home Part of Lake Superior Living in
All Regular Issues
Homes
Reviews of Books/CDs/DVDs Part of Around the Circle in
All Regular Issues
Books
Destination Weddings Feb./Mar. Weddings
Education Emphasis Feb./Mar. Aug./Sep. Education
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 Advertising Special Sections - Periodicals

Lake Superior Magazine and Lake Superior Travel Guide feature Special Advertising Sections on a regular basis.

The biannual Restaurant, Lodging & Entertainment Guide ("The Guide") insert is bound into all subscriber and newsstand copies of the June/July and December/January issues of Lake Superior Magazine. In addition, additional copies of these publications are distributed throughout the lake basin. Listings within the Restaurant, Lodging & Entertainment Guide are available separately from display advertising. You can download a form that explains the listings, provides an application form and questionnaire and gives you the pricing (see below). Magazine Directory Special Emphasis Advertising Pages are placed in the Restaurant, Lodging & Entertainment Guide sections.

A biannual seasonal Lake Superior Recreation Guide insert is bound into all subscriber and newsstand copies of the April/May (summer/fall) and October/November (winter/spring) issues of Lake Superior Magazine. In addition, additional copies of these publications are distributed throughout the lake basin. Magazine Directory Special Emphasis Advertising Pages are placed in the Recreation Guide sections.

Lake Superior Living® is a special section that appears in every issue of Lake Superior Magazine. This section features articles, details and photographs about regional homes and the people who live in them, plus investigates the lifestyles of people who live around Lake Superior. Frequent features of the section are Health & Wellness, Food, New Products, Wild Superior and other lifestyle subjects. Our continuing series on the Ideal Northern Home appears as a part of Lake Superior Living®.

Display advertising in all of these sections is available. To obtain rate information, call (888-BIG LAKE) or send for rates. See Rate Cards.

 
Section Appears in Issues Form
Restaurant, Lodging & Entertainment Guide Listings Jun./Jul. Dec./Jan. rlg.pdf
Seasonal Lake Superior Recreation Guide Apr./May Oct./Nov. rg.pdf
Lake Superior Living® & Ideal Northern Home All Regular Issues inh.pdf

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FTP Uploads

About FTP
FTP stands for “File Transfer Protocol,” and is a standard way to manage large-sized files between local and remote computers through the Internet. If you maintain a Website, need to send a large file to a friend who has FTP access active on his computer or want to download an update or file from an FTP site, you will need FTP software.

Mac
On the Mac side there are several possibilities including Fetch, but we recommend for ease and friendliness of Transmit. You can download a trial version in order to FTP to us. Transmit requires Mac OS X 10.3.9 or higher. You have 15 days to test Transmit with no features disabled. After 15 days, Transmit will limit your sessions to 10 minutes at a time. www.panic.com/transmit/

Windows
On the PC we recommend for Windows WS_FTP Professional, but they also have a WS-FTP Home and Server version. All have trial (15-day) versions. The file download is about 8 mb. This operates almost exactly like the Transmit in terms of easily transferring a file from the left to a window on the right. www.ipswitch.com/

Transferring Your Files
Once you have the software, take your files and place them into a locatable folder on your computer. That folder then needs to be transferred (copied) to our FTP site. Please name the folder clearly and uniquely: client name, issue to be used in (example: "Bluefin Bay, Aug./Sep. 2016" or "Bluefin_AS16").

Uploading to Us
Use of our FTP Site is simple. You just need to connect to the site, fill in the account & password, making sure you enter it “cAsE SenSITivE.” Here is our FTP site Information:

SITE: ftp.lakesuperiormagazine.net
ACCOUNT: lsmftp
PASSWORD: BigLake123! [note special character]
MODE: Passive

After you have connected, place your file in our folder marked “Place Files Here.” After you have transferred your file, you must notify us by phone or email that you have placed a file on the FTP site and what issue it is for. If you have additional questions, problems or concerns please contact us.

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 Advertising Rate Cards

Lake Superior Magazine is a bimonthly regional magazine that focuses on Lake Superior and its watershed, with additional coverage of the surrounding region up to 100 miles from the shoreline. We write about the people who inhabit and visit the region. We write about the history of the region. We extol the virtues of the lake region and its resources. We speak fluent Lake Superior, which means we’ve learned a great deal about two countries, one province and three states and we share what we’ve learned with others. Our premier travel publication is the Lake Superior Travel Guide, published annually in January.

As a regional magazine, we have good reach into both countries with a national distribution, but totally regional focus. Our strongest distribution is in the Midwest, of course. Like all regional affinity magazines, we have a strong and loyal readership, one that is generally more responsive to what they feel affects their favorite subject - Lake Superior. They know and love Lake Superior.

Although Lake Superior Magazine and Lake Superior Travel Guide appeal to the traveler, our content also has a heavy dose of lifestyle, so as well-rounded publications, an advertiser can’t beat the combination we offer. We are respected in the world of magazines and have won numerous awards from our peers, including Magazine of the Year from the Minnesota Magazine & Publications Association. We’ve been named by the Chicago Tribune as one of the 50 Best Magazines in the country.

In addition to the magazines, we produce books, calendars and maps. Our readers buy our products through our Website (LakeSuperior.com) and catalogs that we produce. They like to buy unique and quality products and are attuned to online purchases.

Frequency always counts. We recommend against single ad placements. A successful use of magazine advertising means that your message is consistently in front of the audience in multiple issues. Surveys show that our readers respond well to the businesses they see. Your message gets results.

We prefer to talk with our clients personally and will provide specific rate and additional demographic data upon request. Please complete the information form and we will contact you by the next business day. We appreciate your interest and hope we can do business together.


You can contact us by phone - 888-BIG LAKE (888-244-5253)
or email adv@lakesuperior.com
or Send us a request by Form

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What Folks Are Saying (Right)

Wednesday

October 22, 2014

Thursday

October 23, 2014

Friday

October 24, 2014

Saturday

October 25, 2014

Sunday

October 26, 2014

Monday

October 27, 2014

Tuesday

October 28, 2014

Superior Notes (right)

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